DAY 1: MARKETING FOR ARTISTS
This day-long workshop is designed to help you to develop the first stages of a marketing plan for your artist business and will conclude with step-by-step goals for you to implement when you return to your studio.

9-noon Breaking into the Business:  Marketing Basics for Artists
Marketing is the most important tool to build awareness of your work as an artist and can help you to reach new audiences and cultivate loyalty in those you already serve. This workshop will introduce you to the fundamentals of arts marketing.  You will begin by learning basic marketing concepts, such as the “4 Ps” of marketing (product, place, promotion, and price), how to better understand and reach your customers, and how to use free media sources to reach and build your customer base.  Discussion will also include how to measure the success of your efforts. 

1-4 p.m.  Breaking into the Business:  What’s All The Buzz About E-Marketing? 
If you are in the beginning stages of using the internet to promote yourself as an artist, this highly-interactive session is for you!  Building on the introduction to basic marketing concepts presented in the morning session, you will learn what e-marketing options are available, and then examine affordable ways to implement e-marketing strategies. Please bring printed examples of attractive web sites or compelling e-marketing promotions that you have received, and bring your personal marketing challenges  (such as a brochure your neighbor recently created for you, the business card you used to love, or a print out of your web site’s home page) to share with others.   You will apply your newly learned concepts to your own arts business in small group sessions with other participants. 

DAY 2: BUSINESS PLANNING FOR ARTISTS

9-4 p.m. Breaking into the Business:  Business Planning for Artists 
If you want to turn your art into a profit-making enterprise, a business plan is an essential first step. Business plans help you to fully consider your business concept, define goals, serve as your blue print for action, and prepare you to secure bank loans for your artist business.  This workshop will introduce you to a step-by-step process for developing a business plan, providing you with a template that you can use to begin the process of writing a business plan.